We once tried to become a sustainable clothing company.
We bought a plant.
It died.
So we decided to take a slightly more realistic approach.
We don't believe in making thousands of pieces just to have them sitting in a warehouse. We make things we actually want people to wear, keep production considered, and try to avoid creating unnecessary waste along the way.
It's not perfect.
We're a clothing company, not a forest.
But we're working on it.